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In this episode Sweet E’s Bakeshop Founder Erica Tucker Weinberg and I talk about:
- Turning a passion into a business
- A big marketing plug changing the course of the business
- Growing a business from a one woman team run out of a small apartment to a team of 15 (at one point 30!)
- The evolution of Sweet E’s over the last decade
- Erica’s experience on the Food Network shows
- Honing in on the focus of the business and excelling in that
- Tripling the amount of production with a buttoned up team and how that process has been
- The importance of hiring the right people
- Having kids while running a business and working 7 days / week and how that affected Erica and the business
- The importance of knowing where your strong suits are, and where they’re not
- Advice for someone starting their own businesses
- The learning curve of managing people
- Erica’s biggest “pinch me” moments (hint: It has to do with Kim Kardashian!)
- Being ahead of the curve in terms of dessert trends (looking at you, cake pops)
- Current dessert trends and wedding cake trends
- Life lessons
- …and much more!
