An Interview with Tracy Eisenman, Director of Integrated Sales, Teen Vogue

TRACY

How would you like to see Anna Wintour in your office building fairly regularly? Pretty cool (albeit intimidating?), if you ask me. Well, while Tracy Eisenman, 29, worked at Teen Vogue, this is something that became rather “normal!” For over a image1year, Tracy held the position as Director of Integrated Sales at Teen Vogue, and she very recently started a new job at Goop. At the time of this interview, she was still with Teen Vogue, so the questions are based around that. Aside from Teen Vogue and Goop, Tracy has GQ on her resume, as well as WIRED. This girl has quite a career, and she’s not stopping anytime soon. She lives in NYC, works incredibly hard, but also has time to unwind at The Boom Boom Room. Keep on reading for what inspires Tracy, what she loved most and found the most challenging at her Teen Vogue job, her biggest ‘pinch me’ moment of her career, thus far, her favorite spots in NYC, and much more. 

How long have you been working at Teen Vogue? What were you doing prior?

I have been at Teen Vogue for 1 year and 4 months.  Previously I was at WIRED, fully immersed in a thought-leader brand.  WIRED took pride in breaking news, like Edward Snowden’s whereabouts, as well as sharing economic theories, like The Long Tail and Crowdsourcing, that would soon be picked up as daily rhetoric. 

What does a typical day in your life look like as the Director of Integrated Sales at Teen Vogue?

A typical day involves a combination of meetings with clients to talk through pre-existing programs, meetings with prospective clients to bring them into the pages/digital world of Teen Vogue and a mix of phone calls and emails. Some days we work on events that we have sold to our advertisers, like Teen Vogue Young Hollywood, which is an event in LA where young talent from different fields are celebrated for their accomplishments. All the American fashion brands I work with have their own marketing goals and have entrusted Teen Vogue to help them spend their marketing dollars in the most efficient way. Since Teen Vogue is a part of Conde Nast, there is no shortage of internal socializing that takes place in the building during the day.  By night, I entertain my clients to keep up external relationships. Seeing people face to face is key! 

Did you always know you wanted to work in sales at a magazine? If not, when did you decide this is what you wanted to do?

I did not. I actually fell into publishing after graduating from Tulane University in 2009. The economy was tricky to navigate at that point, so I dove into lots of different roles in the fashion world in NYC. After a few short stints at Ralph Lauren, Faconnable, a PR company, and interviewing everywhere, I landed a job at GQ.  I was lucky to be connected with a friend of a friend who got me in the front door.  Now, after 7+ years in publishing, I can say it was a very happy accident. 

What is your favorite part about your job? Most rewarding? Most challenging?

I love the networking and the people I meet through the day-to-day hustle.

On the other hand, the most challenging is definitely figuring out how to constantly reinvent the wheel and keep our advertisers up to speed. Publishing has changed drastically over the past 10 years. Today’s readers are smarter, more savvy and want to challenge everything they read.  So, from a business standpoint we need to ensure that we equip our partners to meet this consumer head on.  At Teen Vogue we realize our girls are complex.  Young women not only care about the correct technique to apply sparkly nail polish, but also how Donald Trump is gas lighting America and what they can do to make a difference. Both our advertisers and our editors want to be relevant, so it’s my job to carry out our edit mission to the advertising side and ensure that we put together campaigns that are ahead of the trends. 

What’s been your biggest ‘pinch me’ moment of your career, thus far?

While seeing Anna Wintour in the building is always a trip, it’s typically a very quiet encounter… my true favorite would probably be a trip to Milan I took back when I worked for GQ.  I was an assistant at the time, very new in the business, and I had a pay-it-forward type of boss who rewarded those who worked hard.  She took me with her to Milan and I’ll never forget the moment she told me. I learned a year’s worth of knowledge in a week.  Milan for men’s fashion week was a sneak peek into the inner circle. I knew after that trip there was a lot more to learn and publishing was where I would stay for the time being. 

What advice would you give to someone wanting to get a job on the sales side at a magazine?

Email everyone, have coffee with everyone and be nice!!  You never know who is going to help you land your next job or your dream job. 

What inspires you?

As an art history major, I am incredibly impassioned by the art world and by smart design.  And, of course, I am inspired by all the strong and empowered women in my life. 

What motto/quote do you always try to live by?

If you never ask then you’ll never know.  It’s a personal motto, but I do live by it.  I’m not afraid to ask for what I want because you just never know what will happen when you do. 

What’s your favorite place in NYC and why?

The Standard High Line.  Whether it’s The Standard Grill to grab a bite or the hotel, specifically the Boom Boom Room, for an epic night out.  It feels like home for some reason. I went there when it first opened in New York and still love it just as much.  Order a bottle of pink champagne and enjoy your stay! 

What are 3 products you simply can’t live without?

Stan Smiths: Comfort first; 2 years in and still love those sneaks.  
Dior highlighter: Highlighter is a new makeup obsession of mine; makes those cheek bones pop. 😉 
My cell phone: How I keep up with both work and play. With my family across the country in Houston and Nashville, I couldn’t live without it and wouldn’t want to. 

Thanks so much, Tracy!

Read past interviews here.

 

Leave a Comment

The Lineup // 4.8.17

The Lineup

If I had to describe this past week in one word, that word would be fulfillment. Each day was the perfect amount of jam packed, with loads of inspiration on the work side of things, and scattered about were great breakfasts, lunches, happy hour’s and dinners with dear friends and inspiring creatives. It was just a solid, fulfilling week. It further validates my realization I’ve had this past year that I thrive on connection, as well as creative energy. I will say, I did feel extremely overwhelmed as Friday progressed because I left for Florida this morning, and I started feeling like I had far too much to get done prior. Lo and behold, I got done what I needed to, and had to push the rest out to today. And, you know what? The world didn’t end because I had to push a couple things out. You can only do what you can do, am I right? Anyway, as I said, I’m off to Florida for the week to visit lots of family, and I can hardly wait. Whatever you’re up to this weekend, I hope you have a great one. And below, as always, you’ll find some great reads and finds from this past week! xo Julie P.S. That photo above is from Levy Park, which is a new park in Houston, and it’s absolutely incredible. If you haven’t checked it out, I urge you to do so! I spent lunch there one day this past week with my dear friend and her adorable little. 

Continue Reading
Leave a Comment

An Interview with Terin Matlock, Owner of Luxington Boutique

LUXINGTON-BOUTIQUE

I remember when I worked retail in college, as much as I didn’t consider myself good at the sales aspect of it all, I loved being around the clothes and finding out what the next big trend was. In fact, I first became interested in fashion during my freshman year of college when I worked at Intermix on South Beach (I was going to University of Miami at the time). What I don’t think I realized at the time is, while it’s fun to be around such fabulous clothing, it’s also a lot (as in A LOT) of work to run a boutique. It might look glamorous on the outside, but, spoiler alert, there’s a lot that goes into it behind the scenes.

Terin_Luxington BoutiqueThis brings me to today’s interview. Terin Matlock is the Owner of Luxington Boutique, which is a fashion forward women’s boutique based in Houston. But what you won’t believe is that Terin not only owns this store; she also still works her corporate job. Yes, really! This woman is BUSY (and the definition of a #girlboss). She always had the goal of owning a store, and she made it happen. She saved up and worked (and continues to work) insanely hard. One of the many things I love that she talks about below is how important it is to love what you do because it makes the bad days good and the good days great. And that, my friends, is what it’s all about. So, keep on reading for what inspires Terin, what a day in her life looks like, what she loves most about her job, and much more.

How long has Luxington Boutique been around? And what inspired you to open it?

Luxington is still pretty new.  We have been open for about 8 months.  I was inspired to establish Luxington because, as a consumer, I wanted to shop at a store that was ultra fashion forward, super chic and not overly expensive.  Often times, it was really tough to find all 3 attributes in one location.

Continue Reading
Leave a Comment

An Interview with Daniel Goetz, Founder and CEO, GoodPop

Daniel-Goetz_GoodPop

They say inspiration strikes when you least expect it. I don’t know who the ‘they’ is in this case, but I certainly agree with the notion. And that’s exactly what happened for Daniel Goetz, Founder and CEO of GoodPop, which are the all natural frozen popsicles I’m sure you’re Daniel Goetz_Good Popsall familiar with. He was 22 years old and on a trip in Mexico when he stumbled upon something he thought was lacking back where he lived. Daniel saw that void in the market, and things started to click (of course, with lots of hard work, too). The cherry on top of it all (or at least the part that makes me the most excited) is the company’s values when it comes to giving back. And what I love most about Daniel’s story is that he didn’t grow up necessarily thinking he’d start his own company (in fact, you’ll see he says below that he can’t even recall hearing the word entrepreneur growing up), and it shows you can do whatever you want to do, as long as you have the passion and drive to do it. Keep on reading to see how Daniel started GoodPop and why, what he loves most about his job, the biggest ‘pinch me’ moment he’s had of his career, thus far, advice for someone wanting to start their own business, and much more. 

When did you launch GoodPop and what were you doing prior?

GoodPop was initially launched in 2009, while I was a senior advertising student at the University of Texas. While a student and prior to launching GoodPop, I worked for an advertising agency and as an intern in the state capitol and in sustainable housing. So I was kind of all over the place until I found an industry I was excited about – popsicles.

Continue Reading
Leave a Comment

The Lineup // 3.24.17

IMG_3813

Hi from Asheville! Have you ever been here? I hadn’t, and I think it’s my new favorite place. I absolutely love it and want to come back soon (I’ve already been telling my friend that I want to do a couples trip here!). Anyway, how has your week been? I was in New York and Connecticut for the first part of it, and I just love being in the northeast. Honestly, I miss it so much. I love my life in Houston, but I’d be lying if I said I’m not itching to move back at some point! I’ll be back home Saturday, and I’m looking forward to getting organized, back in my routine, and in my own bed. I hope you have a great weekend whatever you’re up to and enjoy my favorite links and finds from the week below! xo Julie

Continue Reading
Leave a Comment

An Interview with Sarah Dubbeldam, Founder and Editor-in-Chief, Darling Magazine

DARLING-MAGAZINE

There’s a lot of talk out there about models and actresses in magazines and how much they are re touched and ‘photoshopped.’ It can really be hard for a girl growing up to only see ‘perfection’ in many of these magazines and to not understand that oftentimes that ‘perfection’ they’re seeing is actually not so ‘perfect.’ Media feeds us content all day every day, and it can become very easy to get caught up in it and start feeling bad about yourself because of what you see in the magazines and online.

Well, one magazine that doesn’t re touch any woman in their magazines is Darling Magazine. I’m sure most of you know of Darling, but if you don’t, it’s a quarterly publication that is seeking to broaden those ‘ideals’ of beauty in media by using all sizes of models and it is the first magazine to not retouch women’s bodies or skin in photos. It’s truly incredible. The content within Darling is absolutely beautiful and so well curated, and the cherry on top of it all is that it’s authentic and real. It celebrates women and their pages are filled with inspiration, style, beauty, and beyond.

SarahHeadshotSarah Dubbeldam is the Founder and Editor-in-Chief of Darling Magazine. She and her friend Kelli started Darling directly out of college, and through lots of hard work and a clear vision, they have taken this magazine to incredible heights. Sarah doesn’t only work full time on Darling; she also has a 6 month old baby. Her days are certainly full, but she loves what she does. Keep on reading for what Sarah loves most about her job, what she finds the most challenging, what a day in her life is like, what the Darling office environment is like, advice for someone wanting to become an Editor of a magazine, and much more. 

How long have you been with Darling Magazine and what were you doing prior?

I’ve been with Darling since the beginning. My friend Kelli and I started the magazine together right out of college and prior to that, I was working at a restaurant.

I was a part-time teacher and doing a ton of different jobs (modeling, acting and doing freelance copywriting) in order to pay my bills and work on Darling on the side.

Continue Reading
Leave a Comment

The Lineup // 3.17.17

New York

Hi from New York! FINALLY got here yesterday. It was quite the ordeal (if you follow me on Snapchat, I’m sure you saw). Let’s just say I talked to United Airlines no less than 27 times on the phone this past week. But who cares because I’m HERE and I may never leave, haha! Kidding. Anyway, as I mentioned on Monday, I won’t be attending my conference this go around due to being sick earlier in the week and all the travel changes and such, BUT I still have a jam packed weekend ahead and I can’t wait. I’ll be spending time with family and friends, having some good meals, I’m sure lots of drinks, and just soaking up this cold New York weather! How has your week been? Whatever you’re up to this weekend, I hope you have the best few days off (and end of spring break if you’re currently on break!). Some really great reads and finds below, so enjoy! xo Julie

Continue Reading
Leave a Comment

An Interview with Carly Scher, Co-Executive Producer and Supervising Producer, Food Network

CARLY-SCHER_

I love watching TV. There, I said it. The excitement I feel when I know I have a full DVR is probably not normal. I just love it. However, I also know that the shows we see on TV take a long ass time to produce and film. A lot goes into the production of a TV show, and long hours are spent on fueling our TV addiction. Carly Scher, 31, has worked for Food Network for a while now. She’s either a Co-Executive Producer or Supervising Producer, depending on the show. She’s wanted to be a TV Carly Scherproducer ever since she was little, and she made it happen. It’s long hours and sometimes unpredictable schedules, but at the end of the day, she loves it and wouldn’t want to be doing anything else. Keep on reading for what Carly loves most about her job, her favorite projects/shows she’s ever worked on, advice for someone wanting to break into the industry, and much more. 

How long have you been working at Food Network? What were you doing prior?   

On and off since 2011 I’ve worked freelance, but always end up back on Food Network projects because it’s such fun TV to produce.

Did you always know you wanted to be a Television Producer? If not, when did you decide this is what you wanted to do?

I have wanted to be a TV Producer since I was in Middle School. Anyone that knows me from growing up and knows what I do now can speak to that. I was pretty lucky to figure out what I wanted to do when I was young and worked to make it happen starting in high school. I worked for my High School TV station and then studied broadcasting in college. 

Continue Reading
Leave a Comment

6 of the Best Tips for Spring Cleaning and Organizing Your Closet

Spring Cleaning

Up until recently, my closet was not looking too good. Yes, I had shoes on shelves and such, but then there would also be shoes all over the floor (same with bags). Clothes weren’t coordinated in any which way. It was just kind of a free for all. Well, a few months back, I emptied out all my hanging items from my entire closet, and put everything back in an organized fashion. Along the way, I made piles of things to donate and sell. I haven’t done anything with those piles, but the point is, they have been made!

Now, fast forward to a couple weeks back, and I was thinking about spring cleaning and organizing. While, yes, I did make a big step towards mission closet organization, I knew there was still more to be done. Lots more. 

Enter: my friend and professional closet organizer, personal shopper, and stylist, Valerie Halfon of Shop with Val. You likely remember reading about Val this past fall in an interview we did. 

Val came over and helped to completely organize all my shoes and bags, and it was SUCH a good feeling. Val is so great to work with; she’s honest, fun, and knows how to get the job done. We got so much accomplished in so little time, too. Can’t wait to have her come back soon to do more.

Continue Reading
Leave a Comment

When Things Don’t Go As Planned

DSC_0315

Sometimes (oftentimes) in life, things simply don’t go as planned.

Originally, I was supposed to leave for New York on Wednesday for a conference Thursday – Sunday, and then I was going to stay up in the northeast for a few days to be with family and friends. However, due to this crazy winter storm heading up to NY, flights are being canceled Tuesday into Wednesday, so I moved my flight to Monday (today). I was packed and ready to go. Or so I thought.

Continue Reading
Leave a Comment