An Interview with Daniel Goetz, Founder and CEO, GoodPop


They say inspiration strikes when you least expect it. I don’t know who the ‘they’ is in this case, but I certainly agree with the notion. And that’s exactly what happened for Daniel Goetz, Founder and CEO of GoodPop, which are the all natural frozen popsicles I’m sure you’re Daniel Goetz_Good Popsall familiar with. He was 22 years old and on a trip in Mexico when he stumbled upon something he thought was lacking back where he lived. Daniel saw that void in the market, and things started to click (of course, with lots of hard work, too). The cherry on top of it all (or at least the part that makes me the most excited) is the company’s values when it comes to giving back. And what I love most about Daniel’s story is that he didn’t grow up necessarily thinking he’d start his own company (in fact, you’ll see he says below that he can’t even recall hearing the word entrepreneur growing up), and it shows you can do whatever you want to do, as long as you have the passion and drive to do it. Keep on reading to see how Daniel started GoodPop and why, what he loves most about his job, the biggest ‘pinch me’ moment he’s had of his career, thus far, advice for someone wanting to start their own business, and much more. 

When did you launch GoodPop and what were you doing prior?

GoodPop was initially launched in 2009, while I was a senior advertising student at the University of Texas. While a student and prior to launching GoodPop, I worked for an advertising agency and as an intern in the state capitol and in sustainable housing. So I was kind of all over the place until I found an industry I was excited about – popsicles.

What inspired you to want to launch GoodPop?

The inspiration for launching GoodPop was a culmination of a few different events/experiences over the course of a couple months. It started after a visit to Mexico City, when I fell in love with the unique flavors of the local paletas, which are fruit and dairy popsicles made from fresh, locally grown fruits. Seeing the local kids and adults enjoying these paletas as much as I was, and how it brought a smile to people’s faces left a positive impression on me. I had always been interested in the natural food space and when I got back to Austin and checked my local Whole Foods, I couldn’t find anything quite like these fresh, local paletas I enjoyed so much.

At the time, people were lining up at food trucks to snack on unhealthy, sugary items like cupcakes, sno-cones, etc in Austin and it was then I felt like there was an opportunity to create a natural, clean update to the popsicle, married with a fun brand positioned to doing good and giving back. The rest is popsicle history.

Did you always have dreams of being an entrepreneur and running your own company? If not, when did you decide this was the path for you?

I can’t really recall hearing the word entrepreneur too much growing up and really hadn’t known that was a viable option as a career.  With that said, ever since I can remember, I have always been doing my own thing. It sort of clicked when I was about 20 that hey, I keep starting these little ventures (doing little entrepreneurial type projects since I was 12) and I can’t picture myself in a regular job at a regular company; I guess I’ve been an entrepreneur all along.

What’s your favorite part about your job? Most rewarding? Most challenging?

Best part of the job is getting up every day and working with great people who are passionate about what we’re doing. It is heartwarming to see that we’ve been able to create a work environment where people are happy with what they’re doing each day and feel that they’re involved and making a difference with their work lives. Beyond that, the most rewarding part is having a social impact, doing good in the community and globally, and seeing how no matter how big or small, our efforts are making a difference.

What does a day in your life look like?

5-6am: Drink coffee. Wake up, drink coffee.

6-8am: Finish any outstanding projects from the previous day, be proactive via email

8am-6pm: This is where the fun begins. Mainly reactive to incoming email. Couple coffees mixed in there. Remember I haven’t had lunch around 3pm, find tacos. Take hourly 3-5 min puppy play breaks with the office pups.

6-10pm: Sports. Cooking. Fun. More emails.

What’s been the biggest ‘pinch me’ moment since starting GoodPop?

I’d say spending time and getting to know Jerry Greenfield (THE Ben) from Ben & Jerry’s. They created the model for values/mission based business before it was a thing. They wanted to change the world and use their delicious ice cream as a platform to do it. I have always looked up to them as how you do things as a company and to him as an individual.  Jerry showing me around his factory at night was a super “cool” moment too. 

What’s your favorite GoodPop flavor? 

Depends on the time of day, mood, weather conditions and a handful of additional random factors. Our new Orange N’ Cream is awesome. I’ve been eating those multiple times daily lately.

What inspires you?

People and companies that do the right thing when nobody is watching and not expecting anything in return. People who are passionate and focused about making a positive impact. My friends and family.

What advice would you give to someone wanting to start their own company?

Make sure you’re passionate about what you’re doing, the industry or the problem you’re trying to solve, and can see yourself passionate about the same thing in 2, 5 or 7 years.  Many entrepreneurs start up just wanting to start something and the passion fizzles. You need to be intrinsically self motivated to get up and do what you’re doing every day, and the best motivator for motivation is your own passion.

What’s next for GoodPop? Anything in the pipeline? Anything you can share with us?!

We’ve got some fun projects in the works, including a shelf-stable organic, no sugar added kids item (the first of its kind) and some new flaves coming out. It’s gonna be goooood!

Thanks so much, Daniel!

Be sure to follow GoodPop on Instagram, Facebook, and Twitter.

See past interviews here

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The Lineup // 3.24.17


Hi from Asheville! Have you ever been here? I hadn’t, and I think it’s my new favorite place. I absolutely love it and want to come back soon (I’ve already been telling my friend that I want to do a couples trip here!). Anyway, how has your week been? I was in New York and Connecticut for the first part of it, and I just love being in the northeast. Honestly, I miss it so much. I love my life in Houston, but I’d be lying if I said I’m not itching to move back at some point! I’ll be back home Saturday, and I’m looking forward to getting organized, back in my routine, and in my own bed. I hope you have a great weekend whatever you’re up to and enjoy my favorite links and finds from the week below! xo Julie

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An Interview with Sarah Dubbeldam, Founder and Editor-in-Chief, Darling Magazine


There’s a lot of talk out there about models and actresses in magazines and how much they are re touched and ‘photoshopped.’ It can really be hard for a girl growing up to only see ‘perfection’ in many of these magazines and to not understand that oftentimes that ‘perfection’ they’re seeing is actually not so ‘perfect.’ Media feeds us content all day every day, and it can become very easy to get caught up in it and start feeling bad about yourself because of what you see in the magazines and online.

Well, one magazine that doesn’t re touch any woman in their magazines is Darling Magazine. I’m sure most of you know of Darling, but if you don’t, it’s a quarterly publication that is seeking to broaden those ‘ideals’ of beauty in media by using all sizes of models and it is the first magazine to not retouch women’s bodies or skin in photos. It’s truly incredible. The content within Darling is absolutely beautiful and so well curated, and the cherry on top of it all is that it’s authentic and real. It celebrates women and their pages are filled with inspiration, style, beauty, and beyond.

SarahHeadshotSarah Dubbeldam is the Founder and Editor-in-Chief of Darling Magazine. She and her friend Kelli started Darling directly out of college, and through lots of hard work and a clear vision, they have taken this magazine to incredible heights. Sarah doesn’t only work full time on Darling; she also has a 6 month old baby. Her days are certainly full, but she loves what she does. Keep on reading for what Sarah loves most about her job, what she finds the most challenging, what a day in her life is like, what the Darling office environment is like, advice for someone wanting to become an Editor of a magazine, and much more. 

How long have you been with Darling Magazine and what were you doing prior?

I’ve been with Darling since the beginning. My friend Kelli and I started the magazine together right out of college and prior to that, I was working at a restaurant.

I was a part-time teacher and doing a ton of different jobs (modeling, acting and doing freelance copywriting) in order to pay my bills and work on Darling on the side.

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The Lineup // 3.17.17

New York

Hi from New York! FINALLY got here yesterday. It was quite the ordeal (if you follow me on Snapchat, I’m sure you saw). Let’s just say I talked to United Airlines no less than 27 times on the phone this past week. But who cares because I’m HERE and I may never leave, haha! Kidding. Anyway, as I mentioned on Monday, I won’t be attending my conference this go around due to being sick earlier in the week and all the travel changes and such, BUT I still have a jam packed weekend ahead and I can’t wait. I’ll be spending time with family and friends, having some good meals, I’m sure lots of drinks, and just soaking up this cold New York weather! How has your week been? Whatever you’re up to this weekend, I hope you have the best few days off (and end of spring break if you’re currently on break!). Some really great reads and finds below, so enjoy! xo Julie

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An Interview with Carly Scher, Co-Executive Producer and Supervising Producer, Food Network


I love watching TV. There, I said it. The excitement I feel when I know I have a full DVR is probably not normal. I just love it. However, I also know that the shows we see on TV take a long ass time to produce and film. A lot goes into the production of a TV show, and long hours are spent on fueling our TV addiction. Carly Scher, 31, has worked for Food Network for a while now. She’s either a Co-Executive Producer or Supervising Producer, depending on the show. She’s wanted to be a TV Carly Scherproducer ever since she was little, and she made it happen. It’s long hours and sometimes unpredictable schedules, but at the end of the day, she loves it and wouldn’t want to be doing anything else. Keep on reading for what Carly loves most about her job, her favorite projects/shows she’s ever worked on, advice for someone wanting to break into the industry, and much more. 

How long have you been working at Food Network? What were you doing prior?   

On and off since 2011 I’ve worked freelance, but always end up back on Food Network projects because it’s such fun TV to produce.

Did you always know you wanted to be a Television Producer? If not, when did you decide this is what you wanted to do?

I have wanted to be a TV Producer since I was in Middle School. Anyone that knows me from growing up and knows what I do now can speak to that. I was pretty lucky to figure out what I wanted to do when I was young and worked to make it happen starting in high school. I worked for my High School TV station and then studied broadcasting in college. 

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6 of the Best Tips for Spring Cleaning and Organizing Your Closet

Spring Cleaning

Up until recently, my closet was not looking too good. Yes, I had shoes on shelves and such, but then there would also be shoes all over the floor (same with bags). Clothes weren’t coordinated in any which way. It was just kind of a free for all. Well, a few months back, I emptied out all my hanging items from my entire closet, and put everything back in an organized fashion. Along the way, I made piles of things to donate and sell. I haven’t done anything with those piles, but the point is, they have been made!

Now, fast forward to a couple weeks back, and I was thinking about spring cleaning and organizing. While, yes, I did make a big step towards mission closet organization, I knew there was still more to be done. Lots more. 

Enter: my friend and professional closet organizer, personal shopper, and stylist, Valerie Halfon of Shop with Val. You likely remember reading about Val this past fall in an interview we did. 

Val came over and helped to completely organize all my shoes and bags, and it was SUCH a good feeling. Val is so great to work with; she’s honest, fun, and knows how to get the job done. We got so much accomplished in so little time, too. Can’t wait to have her come back soon to do more.

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When Things Don’t Go As Planned


Sometimes (oftentimes) in life, things simply don’t go as planned.

Originally, I was supposed to leave for New York on Wednesday for a conference Thursday – Sunday, and then I was going to stay up in the northeast for a few days to be with family and friends. However, due to this crazy winter storm heading up to NY, flights are being canceled Tuesday into Wednesday, so I moved my flight to Monday (today). I was packed and ready to go. Or so I thought.

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The Lineup // 3.10.17


TGIF! This is my last weekend at home before I head to the pitch conference in NY on Wednesday, so there will be lots of working on the book, and finishing up some assignments the conference is having the attendees do prior to it beginning. Aside from work related things, I have dinner plans, a baby shower tomorrow, and a yoga date on Sunday! As I write this, I’m sitting at a restaurant over at Market Street in The Woodlands having some eggs before I head to my next dance lesson at Dance with Me. It has been such an awesome experience, and I can’t wait to recap it for you in the coming weeks. In the meantime, be sure to keep up on Instagram, Snapchat, Facebook, and/or Twitter. I hope you have the best weekend whatever you’re up to, and enjoy great reads and finds below! xo Julie

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An Interview with Beth Levine, a Jill of All Trades


After illness and mourning the loss of a loved one, I’d venture to say divorce would go up there as one of the hardest things one would go through in their life time. While I can’t speak to divorce from personal experience, from those I know who have gone through the dissolution of a marriage, it’s never easy. However, it’s truly inspiring when one rises above it and makes the very best of the situation.

Enter: Beth Levine. Beth is an Executive Assistant by day and a blogger and yoga accessories business owner by night. Basically, she’s a ‘Jill of all trades.’ But, not only that. Beth very recently went through a traumatic divorce, but rather than dwell on it, she has taken the high road. She’s truly turning her mess (and according to Beth, it was a big, big mess) into a meaningful message. And, that, my friend, is what life is all about.Beth Levine

Life isn’t always going to go your way, and sadly, unfortunate things might happen, but, as we spoke about last week, it’s how you handle the situation and how you take control of your life and your happiness. In today’s interview, Beth is opening up about her divorce, the aftermath, and what she’s doing now, in the hopes of helping others who go through something similar. Whether you’re single, dating, married, or divorced, I think you’re going to really enjoy this one. Keep on reading!

Earlier this year, you went through a massive life change, a divorce with your now ex-husband and partner. Can you tell us a little bit about that?

Yes, earlier this year I divorced my husband. Towards the end of 2016, I filed and decreed in the span of barely 3 weeks (yep that fast), after uncovering a myriad of infidelities, among other things on the ex’s part. It was and still is a public divorce, given his occupation (he was a foreign touring sound engineer, now working locally for some prominent venues), my writing for various publications locally and nationally, immigration allegations, and that the case involved several close friends, family members, co-workers and many acquaintances in the states and overseas (it’s been a running joke that we need an NCIS who’s who chart to keep track of everything).

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