They say inspiration strikes when you least expect it. I don’t know who the ‘they’ is in this case, but I certainly agree with the notion. And that’s exactly what happened for Daniel Goetz, Founder and CEO of GoodPop, which are the all natural frozen popsicles I’m sure you’re all familiar with. He was 22 years old and on a trip in Mexico when he stumbled upon something he thought was lacking back where he lived. Daniel saw that void in the market, and things started to click (of course, with lots of hard work, too). The cherry on top of it all (or at least the part that makes me the most excited) is the company’s values when it comes to giving back. And what I love most about Daniel’s story is that he didn’t grow up necessarily thinking he’d start his own company (in fact, you’ll see he says below that he can’t even recall hearing the word entrepreneur growing up), and it shows you can do whatever you want to do, as long as you have the passion and drive to do it. Keep on reading to see how Daniel started GoodPop and why, what he loves most about his job, the biggest ‘pinch me’ moment he’s had of his career, thus far, advice for someone wanting to start their own business, and much more.
When did you launch GoodPop and what were you doing prior?
GoodPop was initially launched in 2009, while I was a senior advertising student at the University of Texas. While a student and prior to launching GoodPop, I worked for an advertising agency and as an intern in the state capitol and in sustainable housing. So I was kind of all over the place until I found an industry I was excited about – popsicles.
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